Click to Call: Help You Increase Your Customer Satisfaction and Conversion Rate

Posted by Bambang Haryanto on July 2, 2009 in Marketing Tools · 0 Comment

Maybe you are thinking about increasing your customer satisfaction or get more leads, sales and referrals. If this is the case, adding a Click-to-Call feature to your website could be a good idea.

Click to call is a feature wherein instead of dialing a phone number; website visitors simply click a button to initiate an internet phone call with you. Seconds after visitors submit their information online, their phones ring. At the same time, your phone rings and you’re instantly connecting with clients and prospects.

That interaction you just had with them may very well have been the deciding factor between whether they purchased your product or service, or they simply clicked away to another website in hopes of finding your answer.

The benefits of Click-To-Call over simple Chat features are simple and customers are reinforcing the belief that they prefer to speak with a real person, that they can build rapport with, rather than tap out messages on a keyboard with an anonymous, voiceless, faceless person.

Click to call has a psychological appeal, that fulfills the “immediate perception” of “wanting to speak with you now” of your web site visitors.

There are several “click to call” services available and one of them was Button Tel.

ButtonTel is a division of ComXo, an instant call back service that provides small businesses with an easy and affordable way to connect with their website visitors at no cost to them.

According to the company, they help entrepreneurs get the most from their website by giving you a short code snippet that you can add to any page on your website. When the visitor clicks this link he or she will be taken to a click-to-call button that they host from where he or she can call you. The Ready to Go button can be added to your website in seconds and will let you start talking to your customers without needing any technical expertise.

Image by: Talaris