At the time of this writing, Facebook has over 200 million active users and that number continues to grow steadily. According to Alexa It is the fourth most trafficked website in the world (behind Google ,Yahoo and Youtube) and the most trafficked social media site in the world.
Think your customers aren’t on Facebook? There are tens of thousands of regional, work-related, collegiate, and high school networks. More than two thirds of Facebook users are outside of college and the fastest growing demographic is those 35 years and older. While Facebook started off as a community for college students, it has expanded far beyond that and you will be hard-pressed to find a demographic not yet represented among Facebook’s 200 million users.
Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
But yes, it can be difficult to figure out what you can and should do. And yes, it can be quite a feat to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. But, armed with the right knowledge and metrics, it is possible.
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Hi, I’m Bambang Haryanto and I started online business blog in 2008.
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I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.-’~