Google Insights for Search: A Tool that Helps Advertisers and Marketers Understand Searcher Behavior

Google Insights for Search is a powerful tool that allows you to compare search volume pattern distribution across specific regions, categories, and time frames. With it you can identify current and upcoming search trends, measure your marketing campaign’s impact, identify and compare with brands that are competing with your products, and create relevant advertising messages that will benefit you and your business.

In addition, Google Insights for Search can also help you in:

• Examining seasonality, therefore, allowing you to anticipate demand and make plans and make informed decisions;
• Creating brand associations and helping you determine how to position your products against competing brands;
• And entering new markets.

Measuring Campaign Impact

Google Insights for Search enables you to analyze your marketing activities’ impact (both offline and online) through people’s search interests. To be more specific, Google Insights for Search enables you to see how searches for your brand changed during and/or after running a marketing campaign.

Evaluating Brands

Google Insights for Search lets you identify your competitors, compare your brand with them and, in turn, evaluate your brand’s health. On the other hand, if you’re a retailer, Google Insights for Search can help you in managing your inventory by supplying you with relevant information regarding what’s hot and what’s not.

Creating Advertising Messages

Google Insights for Search can help you tremendously in creating relevant advertising messages/campaigns by providing you with relevant geography- and time-bound information on what people are interested in.

Google Insights for Search Forecast Feature

Google Insights for Search has the ability to provide you with a forecast or prediction of future search trends based on past values.

However, Google advices that people treat its forecasts as estimates only as the prediction model does not take into account the context of the search terms or their categories. Moreover, it does not account for any business cycles or other factors that may be driving/affecting a specific market.

Try Google Insights for Search

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