Free and Paid PR Service to Promote Your Business

Posted by Bambang Haryanto on January 5, 2010 in Marketing Tools · 0 Comment

Press Release is a perfect way for many small businesses to get attention and attract new customers. It is newsworthy information written to generate media attention and translate into a newspaper or magazine article or even a TV interview. It contains the who, what, where, why and when of your product or service.

When considering doing this for your business, a news release service is one of the best ways to go. These services will write the article for you and then distribute them to the various media. These services will help you take the guesswork of what you should include or leave out of your press release to grab the attention of your readers. They will also help you create powerful keywords to make your press releases SEO-friendly and therefore become recognized through the many search engines such as Google that are available on the net.

There are so many free or paid ways to get PR via the Internet.

1. PR Log is a free online press release service. You can submit your press releases at no charge. All of its services are free. While PRLog doesn’t have a good reach in terms of actual distribution, they do rank well in Google. For that reason, I believe PRLog is a valuable tool in your Search Engine Optimization. They might not help you get news coverage, but they can help you rank better in Google.

2. Free Press Release lets you submit releases at no charge. The basic service provides free distribution to Google News and other popular search engines. If you register (still free) you have additional capabilities to log into your account, monitor your release, and delete it. A more expansive paid service is also available.

3. PR Leap was the first press release distribution service built on the principles of search engine optimization, the art and science of improving the visibility of a web site in search engine listings. PR Leap has discontinued their free service, but their paid service is not very expensive, only costing around fifty dollars. Over 30,000 companies have used its service to send out press releases embedded with videos, photos, and files, to bloggers, journalists, and knowledge workers.

4. PRWeb is a low-cost news release submission and distribution service, which is used by countless businesses that are among the most common names from every industry imaginable. With PRWeb you can get your release distributed to over 100,000 media outlets worldwide and gain some much needed attention to your business. This is great for promoting new services or products and makes getting the word out about your online business just a bit easier.

One of the best parts about PRWeb is all of the free help available on the site. Look in the “Tools & Tips” section for advice on how to write a good press release, common press release mistakes, best practices for online news releases, how to format your news release and more.

5. PRnewswire and Businesswire are the two largest news release distribution services used by major companies and organizations. These services are more expensive than others, but even if you don’t use their paid services you can learn a lot by seeing what kinds of releases other companies are issuing. You can view releases for free at the site, with hundreds issued daily.