Nine Steps to Exploit Wikipedia as a Marketing Tool

Have you ever considered using Wikipedia as a tool to drive traffic to your website? If so, then you are among the large number of marketers who want to get traffic from Wikipedia to their websites.

Inc has compiled the nine steps to get your websites to be listed in Wikipedia. Here are the nine steps in brief:

  1. Begin with a general PR campaign.
  2. Volunteer for Wikipedia.
  3. Search your company name on Wikipedia.
  4. Find out if you have in-house expertise.
  5. Learn from Wikipedia itself.
  6. Learn from Wikipedia itself. Start with a stub.
  7. Include links to third-party sites.
  8. Use the discussion page.
  9. Grow a thick skin.

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