More and more marketers are taking notice and are starting to extend branding and response campaigns with mobile internet banner ads. And there are plenty of reasons why they should.
According to BIA/Kelsey, in early 2009, there were 54.5 million mobile Internet users in the United States, representing 25 percent of online users.
Neal Polachek, chief executive officer of The Kelsey Group, has this to say about the trends:
The trend lines for usage, revenue and application development indicate a turning point that compels us to devote more resources and deepen our coverage of this market segment. Our MLM practice will focus on mobile as a critical and key driver in the overall transformation of the advertising industry.
The BIA/Kelsy report also pointed out that:
- the number of mobile web users will reach 95 million by 2013
- there were 54.5 million mobile internet users in the US at the time, representing 25% of online users
- approximately 15% of iPhone applications are local.
One of the greatest benefits of mobile display advertising is that it provides a richer palette for brand advertising (albeit a smaller one), while avoiding the need for opt-ins or consumer-initiated reply messages.
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mobile marketing will be open another market for goods and services just like in the internet,~.
mobile advertising would be the trend in the next few years because of the growth of mobile users.-*~
mobile marketing would certainly open new demands for productsi intended for mobile applications.;`: