If you were successful in uncovering business features that showed some initial promise during the previous step, the next thing to do is focusing all your energies on the business features you think has the most potential.
During this phase, your most important tasks will become providing the highest level of values to your visitors. Great values are important to attract attention of your audience. Attention is traffic, influence and the potential to make money from your business.
There are two key ingredients for attracting attention. The first part of attracting attention to a blog or website is the age-old advice you will have read over and over again if you study internet business: “write good content”. Well this is not changing and holds true today as it was years ago. Having original content on your blog or website that is informative and related to your product or service will go along way in building trust and credibility with your visitors. Visitors are more likely to click that “purchase” button when trust the source.
Many internet businesses find it difficult to provide information and links that are found on other blogs or websites. Don’t fall into this trap. Add helpful links to related products, services, or information that may benefit your visitor. Again what you want to do is provide a value to your visitors. By doing so they will remember you and they likely come back to your site when they are ready to buy or if they need more information.
The other key ingredient of attracting attention is marketing. Marketing – the fine art of attracting attention and the key component for successful business – is a paramount ingredient for successful online business. It’s through marketing that people find your good content.
By focusing your efforts on providing quality original content and markting you can potentially increase attention to your blog or website over night. When you build trust with your visitors they will remember you and tell others about you and the great product or service you offer. Even if you have a lot of competitors you will win customers more often than not by giving them what they perceive as being value added resources.
