Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. One tool that is causing Internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. PPC advertising enables advertisers to control their advertising campaigns. [...]

There are basically two options to generate visits from search engine users, the Search Engine Optimization (SEO) and Pay per Click (PPC) advertising. These two are probably the most desirable alternatives you can get for your Internet business as strategy for search engine marketing. SEO is the process taken to make sure that the Internet user will find your website when ranked among the top results [...]

If you’re like most people, you use Google’s products several times a day to search for information or check email. Most people don’t know, however, how many useful Google tools for your website. Here are just a few of the products Google offers that may be worth trying to ensure that your website is very Google-friendly and that you are leveraging available resources to market your business [...]

To help advertisers succeed, Clickable recently unveiled the latest version of its flagship product, which makes advertising simple, instant and profitable across all major search-advertising networks. Clickable Pro Version 2.1 introduces powerful new features that deliver agency sophistication, including campaign cloning, customized reporting and automated campaign [...]

Posted by great scott! Corned beef hash, hash browns, there are many great types of hash out there (don’t start, I get it).  All too often overlooked by online marketers and webmasters, however, is the old school hash symbol (#), also known as the pound symbol.  This little beauty can do some pretty cool things for you.  It can control duplicate content problems, martial affiliate links, and [...]

A couple years ago, I posed some questions from the SEO world that I couldn’t answer. Tonight, I’d like to repeat that process and throw up some dilemmas that, once again, have me in a quandry. Does QDD Give an Inherent Boost to Negative Subject Matter? Some rumors have been passing around the SEO world that QDD, Google’s “diversity” algorithm that’s intended to [...]

See? We can all get along if we try. Google Korea and Yahoo Korea have agreed to merge several of their key services, thinking they could both benefit from the partnership. Under the agreement, video clips from the Korean version of YouTube will show up on Yahoo Korea’s map; also, Yahoo will connect its local search service Gugi with Google Korea’s map. If you’re trying to figure why these two [...]